Konz Beatz, or Konili Latu, (@KonzBeatz as he is known on Twitter, Instagram, and Sound Cloud) sits down with TWID to share with us his journey as a young producer in the game. 21 year old Konz Beatz from Stockton, CA, supplements his producing career with residential electrical construction in order to keep the lights on…literally and figuratively. I was always under the assumption that “beat-makers” are synonymous with producers and, after this interview, feel enlightened and obliged to share the difference…for educational purposes, of course. Konz Beatz explains that “beat-making” is part and parcel of the musical production process. “A music producer has the ability to oversee the track as a whole. Not just the beat but also the layout, the vocals, has ideas for song concepts, where certain parts of the songs should go, what the intro sounds like, etc. They have an overall idea of this and actually have a say in what happens to the song.” Brilliant! Now, with that out of the way, we get to know producer, Konz Beatz.
TWID: Give me a feel for your style in music.
KB: I mainly slap rap and hip hop, real modern, it’s what I’m into. But I listen to everything from R&B to reggae, to oldies. Anything, really, because when you’re a musician, you have to, like, listen to a lot of musical genres so you can get inspiration from everywhere. Mainly rap, hip hop and R&B, though, because those are the types of music I produce. A little bit of reggae here and there but I’m really open to any kinds of music. I don’t discriminate when it comes to musical genres.
I’ve been making beats probably since I was 12. That’s about nine years but I didn’t get serious about it until I was about 17. As far as artists go, I haven’t worked with any “popular” or “famous” artists in the mainstream industry but I’ve worked with a few who are popular in the PI community. I’ve worked with Maili Enesa, a Samoan artist, producing two songs for him. One is called Slow and Easy featuring A-Dough and Uce Heffner, and To You a reggae song on his EP entitled, This is Me. Another, somewhat local, artist [I’ve worked with] is my cousin, Teez (Reno, NV). I produced a few records for him. That’s pretty much it so far as far as artists go but there’s a lot of stuff in the works.
TWID: Music has changed drastically throughout the decades. Do you see yourself following the trend and becoming more progressive or do you see yourself doing something more timeless?
KB: As far as music goes, I think everyone strives to be timeless; wanting to make music that withstands the test of time. But music definitely evolves and is always growing and changing, and you’ve got to keep up with the times and make something that appeals to the masses but, at the same time, stay timeless. So that’s what I think a lot of music producers do. For example, take Jay-Z. He’s been relevant for years; he’s been poppin’ since the late 80s and early 90s. That was his hay-day and he’s still crackin’ off today. It’s because he’s able to be Jay-Z and still appeal to the new generation. The way he flows and the way he’s rapping really appeals to the younger generation but it’s even more modernized and it’s him, so it’s timeless. I want to make something that will appeal to people now and, twenty years down the road, people will play the track and still like it. I’m sure anyone who wants to be in this business makes this their ultimate goal.
TWID: What’s your motivation for producing music?
KB: It’s just the love for music. When you love something and are so passionate about it, nothing else matters. I feel like even if I don’t get famous and get rich off these beats, I’ll still be making beats and producing music for the rest of my life because it’s something that I love. It’s not like I’m banking on getting rich or anything, it just so happens that famous musicians get paid a lot and I hope to be one someday. Sometimes I think about it, especially when I’m looking for motivation, and I think about the work I’m currently doing. We do electrical construction and we’re out there breaking our backs just to get by. There’s definitely nothing wrong with that. We’re blessed and it helps us put food on the table and provide us with everything we need…but sometimes I want more…so it’s, like, I want to work a little harder with this music because I want to provide my family with more. Regardless, I’m gonna make beats and hopefully produce music for the rest of my life because it’s what I love to do.
TWID: Is there anything you want others to know about yourself? Producing, personal life, anything?
KB: My goal is to be the best producer in the world, honestly. Every athlete wants to be the Michael Jordan or the Mike Tyson of their sport. I would love to be like Dr. Dre or even better than Dr. Dre one day. I don’t want to box myself into a corner where I’d only be working with one type of group. No offense to my Poly artists but I would love to work with anyone and everyone, not just my own people. I love my people and I personally see all the hard work we’re out there doing but just because I’m a Poly producer doesn’t mean I just stick solely to my own peoples’ music. I mainly do rap and R&B and want to work with artists ranging from my own Poly artists to Drake, J Cole, Jay-Z, etc. I’m down to make dope music with everyone.
In an industry that is constantly changing and full of “here-today-gone-tomorrow trends,” it is refreshing to get to sit down with someone so humble in talent and eager to share those talents with the world through the unifying medium of music. Definitely keep your ears to the ground to hear more from Konz Beatz to scope out What He Do!
Article Written By: Esiteli Hafoka