Monterey, CA. April 29th, 2014 – The California Roots Music and Arts Festival has spread like wildfire, evolving into a magical three-day reggae-rock play land of green conscious music bliss, having all of the elements for a most triumphant 2014 fifth annual Memorial Day weekend festival.
The “Cali-Roots Fest” will feature current trend-setting music, with both new and upcoming bands; live-art stage painters encapsulating a true art-to-music experience with live painters interpreting the music, creating their masterpiece for all fest-goers to witness. There will be a multitude of ethnic dishes available, with off-site tent and RV camping facilities, efficient shuttle services and a zero-waste festival policy. Between the past and projected sold-out events, the California Roots Music and Arts Festival has notably become the largest festival of its genre, with 23,500 attendees last year and an expected 30,000 projected sell-out for the 2014 Memorial Day weekend festival.
The reggae-rock genre came to fruition in the nineties; birthed from the band Sublime, which combined ska, Jamacain rooted reggae and modern-day rock and roll, encompassing the one-love movement, while blurring creed, race and religious boundaries. Bands as Sublime with Rome, Slightly Stoopid, 311, The Dirty Heads, Pepper, The Expendables and Iration kept the new sound alive and with festivals as the California Roots Music and Arts Festival and its founders Jeff Monser and Dan Sheehan, they are quickly carving the reggae-rock path, making history in the genre through their California Roots reggae-rock festivals.
This year, the music alone will take center stage at California Roots Festival with some of the most recognized national reggae and reggae rock touring acts in the genre, such as Grammy winning artists Damian and Ziggy Marley; sons of the legendary Bob Marley, as well as Billboard’s #1 reggae selling band Rebelution, along with the triple platinum album artists 311, Steel Pulse; who’s band is widely recognized for streaming a live performance nationwide for Bob Marley’s memorial and also for their philanthropic mission donating 100% of its proceeds to Haiti to benefit solar electric health clinics with their single “Hold on 4 Haiti,” and SOJA with a collective 40 million Youtube views and three million Facebook fans attracting an almost Grateful Dead-like international following, all giving precedence to the this years attractions. Forty-two other genre-favorite acts will perform celebrating music, community and the movement of the genre.
The festival has brought back an element of music history, with “Pop Fest” memories at the nostalgic and picturesque Monterey County Fair and Events Center; formally named Monterey County Fairgrounds. The 1967 Monterey Pop Festival drew record-breaking audiences, with major acts of its time as: Jimi Hendrix, The Who, Ravi Shankar, Otis Redding, Jefferson Airplane, The Mama’s & The Papas, Janis Joplin and many more, which became the true template for other music festivals around the globe, as it was widely promoted, well-attended and now an instrumental piece of music history. “It’s been our dream to expand to the main arena stage, where Jimi Hendrix lit his guitar on fire while performing. We want to give the main stage artists and headliners a piece of that history and with current projections on sales; it looks as if we will have another sold-out festival and packed arena for those artists. It’s a shared dream come true for both artists and myself,” says festival co-founder Dan Sheehan.
“Last year was an endearing experience peering out to the mass-crowds from main stage, to see thousands upon thousands of fans holding hands, swaying to the music and singing the lyrics of these artists in harmony and to know that this year we’ll see that on even a larger scale, with the strung white lights in the main arena is beyond words,” says artist-media liaison Tanya Moore. “I have been brought to tears quite a few times. Being a once “Deadhead,” there is truly nothing else today, quite as reminiscent!”
The Grateful Dead movement, along with the ever-endearing Bob Marley cross-cultural followers, has greatly affected today’s impact on the reggae-rock movement, whether it be the past bohemians, romantics or the Haight Ashbury hippies; these same folks have either joined, or birthed a new generation of young adults, who embrace individualism in an all-encompassing movement of liberty and freedom that the reggae-rock genre not only supports, but spreads.
“We are elated to be a part of this movement. We think of this more as a three-day safe haven, where families and music lovers can come, relax, throw some blankets down and simply be themselves, without judgment, while embracing unity and friendship – both new and old,” says Sheehan. “By having the help of our many sponsors, media partners, staff and volunteers this festival wouldn’t be what it is today. We now have all of the elements for an all-inclusive festival experience with the recent partnership of Mazda Raceway Laguna Seca Campgrounds for both tent and RV campers, and by adding our shuttle service, California Roots Ride with pick-ups from Monterey Peninsula College parking lot, as well as to and from the off-site campgrounds running from 9:00-1:00am each day, will provide fans with everything they need to be comfortable and enjoy themselves.
The festival line-up is as follows:
FRIDAY, MAY 23:
SOJA * STEEL PULSE * JBOOG * KATCHAFIRE * STICK FIGURE * PASSAFIRE
B SIDE PLAYERS * CISCO ADLER * KIMIE * MAOLI * THE EXPANDERS * SIMPKIN PROJECT * BUMPIN UGLIES * THE STEPPAS * THE STIRCRAZIES * REEFORM
SATURDAY, MAY 24:
REBELUTION * ZIGGY MARLEY * IRATION * ZION I * ALBOROSIE * NAHKO AND THE MEDICINE FOR THE PEOPLE * AER * LOS RAKAS * CAS HALEY * KATASTRO * SARITAH * TRUE PRESS * OJO DE BUEY * TATANKA * PAPAFISH * DEWEY & THE PEOPLES
SUNDAY, MAY 25:
DAMIAN “JR. GONG” MARLEY * 311 *PEPPER * THE GREEN * SKUNK RECORDS 25TH ANNIVERSARY LIVE ON STAGE * GROUNDATION * THE MOVEMENT * NEW KINGSTON * HIRIE * MICAH BROWN * BEYOND I SIGHT – FEATURING GONZO * KROOKED TREEZ * CLEAR CONSCIENCE * BLACK SALT TONE * IRIEFUSE
WHITE GLOVE SERVICE
In 2013 the California Roots Music and Arts Festival expanded its vision, by incorporating a one-day East Coast festival, “The Carolina Sessions” based in Wilmington, North Carolina at the Battleship Park, bringing the Cali-vibes to fans in the eastern states. The inaugural festival brought in upwards of 4,500 fans. The producers have doubled the experience this year, by adding another day, making it a two-day Cali-Roots “Carolina Sessions” which will be held September 13-14, 2014. Additionally, the festival founders have launched their new merchandise stores, both online and at a retail location in Brentwood, California.
Another notable mention of the West Coast California Roots Festival is the dedication to environmentally friendly, green practices. “We’ve partnered with The Offset Project (TOP) for a couple of years now, a local nonprofit, who helps to reduce waste in the landfills and educate vendors, concessions and fest-goers as to the proper way to separate compostable materials and recyclables. It’s all done by volunteers,” says Sheehan.
Green Pedal Couriers are encouraging attendees to bring their bicycles, skateboards, long-boards, rollerblades and even strollers to their green-valet area, where they will be secured with on-site staff.
If driving, festival producers encourage carpooling and ridesharing, with sites as ZimRide.com; a ride-share site where music lovers can post whether they are a driver with available seats, or a passenger looking for a ride. Site forum posts will states how many seats are available in a car and a dollar amount required for a passenger gas-share, in addition to having matching destinations.
The first round of pre-ticket sales released were sold in a mere eight hours and the second round sold-out in twenty-four hours. Festival producers are expecting an early and complete sell-out this year for the second year in a row, even with the festival expansion to the main arena.
TICKET PRICES ARE AS FOLLOWS:
Friday Single Day Ticket – $65
Saturday Single Day Ticket – $65
Sunday Single Day Ticket – $65
2-Day Weekend Pass Advance (Saturday & Sunday Only) – $115
3-Day General Pass – $160
3-Day Parking Pass Only – $75
Children 10 & Under FREE – with a Paid Adult Ticket
For more information on tickets, off-site camping, nearby accommodations or other festival details, please visit the California Roots Music and Arts Festival website at: www.CaliforniaRootsFestival.com. To view the online merchandise store, visit: www.CaliforniaRootsMerch.com. The retail store is located at 50 Sand Creek Road, Unit 30, in Brentwood, California, with the Monterey County Fair and Event Center being located at: 2004 Faigrounds Rd., in Monterey, California. The official hashtag for the Cali-Roots is: #itsamovement. You can follow the festival on Facebook, Twitter, Instagram and Youtube.
For media inquiries, high-resolution photos or to secure interviews with either the producers, various band and its members and/or to apply for media credentials, please contact Tanya Moore of Moore Media at: PR@CaliforniaRootsFestival.com.