Last month I had the opportunity to visit the 454 Studios compound and saw how rapper Drew Deezy and his music team worked. Executive Produced by “Bigg Seff” Latu of 454 Life Entertainment and the music produced by Ucenation music, him and his team utilized their talents to bring you all The PolyTape.
It’s always interesting how rappers put together their mixtapes and themes that go along with it because you never know if its going to gel or not. When I first started working in the entertainment industry, I worked for a hip hop music distribution company in Hollywood and had the opportunity to review hip hop mixtapes from top world DJ’s and hip hop artists. The tape would either be hot or not from the first track and there was no in between. Like any project, you can tell how much an artist worked on his/her music. In this case, Drew Deezy delivered above and beyond. This album is so hot, I see it as the most played mixtape by an urban island rapper for the rest of 2012 amongst polynesians.
The PolyTape starts off with a track from urban island reggae sensation Fiji with Come Back To Me. Drew Deezy shows a different side of him by showing us who he is culturally and hooks us and brings us into his world instantly.
As I continued to listen to each track, I was able to connect and understand how he was raised, what he went through from a poly perspective and how he would navigate through his struggles and that’s what I call a Poly Movement.
Each track takes us to another step and another level of interest. When you have urban island artists Spawnbreezie, Josh White, Finn The Groovah, Vacano, and Lasro The King, it becomes a fan favorite because each track these guys are featured on are phenomenal.
My favorite part of The PolyTape would have to be the features from the urban island hip hop artists. Rappers Juice Boi, Rich Rollin, Mr. Musik of Cutthroat Mode Clicc, Yung LB, A-Dough, Cam, Nitty, Pistol, and Nichi were all impressive. The delivery of lyrics from these MC’s on the tracks were brilliant. Each rapper stood out with their unique vocal styles. Two that really stood out to me was San Jose’s A-Dough and Juice Boi of CMC. A-Dough is a modern day Nate Dogg with a dash of urban island swag and Juice Boi has a sexy raspy voice that the ladies will definitely appreciate. But we can’t sleep on the other MC’s like Long Beach’s Yung LB and Cam of 454 because they keep us locked in and loaded. 454 Life Entertainment has created a polynesian all star collective of rappers that reminds me of how DeathRow Records began with Snoop Dogg, Dr. Dre, Warren G, Nate Dogg and the crew.
But the focus comes back to the main man behind the music and that is Drew Deezy. As I got to get to know him at the studio he was really humble and really intelligent. His focus for changing the urban island music game up is with no doubt a trailblazing time for him. He pushes a unified front called TokoUso which means brother in samoan and tongan. A street cause that Drew Deezy himself talked about that has been a breakthrough for him and his homies. Coming together as one was like bringing the iron wall down and being one in purpose, mind and vision. I recommend this album to everyone and anyone who wants a taste of feel good music that keeps a person motivated and inspired. Like Drew Deezy says,”And that’s the real me, its about Drew Deeze, everybody will tell you that I’m the Uce that’s you’ll wanna meet…Deezy” and that’s definitely WhatItDo!
The album releases today and you can find it for free digital download at www.454.vn. Please click thru and get your PolyTape now.
Review By: Elizabeth Lavulo