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PROJECT: The World’s Preeminent Advanced Contemporary Fashion Event

Fashion 15 Aug 2012   »   by TheWhatItDo
Project Show

WHO: PROJECT—the world’s preeminent advanced contemporary fashion event.

WHAT: PROJECT showcases the most innovative and creative brands in the global marketplace today. Inspired by this season’s theme, The Democratization of Fashion, this edition of PROJECT reminds us that now more than ever, exceptional fashion is available to all.

WHEN: August 20th-22nd, 2012

WHERE: Mandalay Bay Convention Center, Las Vegas, NV

KEY HIGHLIGHTS

PROJECT EMBRACES THE DEMOCRATIZATION OF FASHION
PROJECT has partnered with designers Jeff Staple and Brian Ware to each create a unique
installation that artfully interprets The Democratization of Fashion on both floors of the
Mandalay Bay.

W Magazine and PROJECT present BOAST RUNWAY FASHION SHOW
PROJECT and W Magazine present a poolside fashion show exclusively featuring BOAST, held at The Cosmopolitan of Las Vegas under the creative direction of Andy Spade and Minnie Mortimer. This cocktail event will be held Tuesday, August 21st, from 8 – 10 p.m.

PROJECT LOVE
This wonderfully curated area features inspirational fashion brands that are successfully integrating philanthropy in order to give back to those in need. Participating brands include FEED Projects, Falling Whistles, Krochet Kids, and Pura Vida Bracelets, amongst others.

BLOGGER PROJECT curated by Marcus Troy
Top influential contemporary bloggers join PROJECT to cover trends, new brands and PROJECT initiatives, live from the show floor. Represented blogs include William Yan, Fashion Indie, The Denim Guy, Two Inch Cuffs, Jay Strut, Freshness, Inq Mind, HighSnobette, Lavish-Livez, Nitrolicious, Miss Omnimedia and Mister Mort.

STYLESIGHT TREND LOUNGE
PROJECT Womens, along with Stylesight, will be curating a Trend Lounge that will provide visitors with a real-time preview of the coming Spring/Summer 2013 trends.

SANDBOX AND FORD MODELS STUDIOS
This on-site full-scale photo studio, will offer hair and makeup stylists, models and photographers to have products professionally shot in still life or on models. Attendees are able to receive portraits shot in a studio setting, and all services will be complimentary.

SOCIAL PROJECT
PROJECT’s social media team, as well as a select group of experts, will be on hand to consult with brands and retailers on how to best utilize social media to increase your brand profile for an enhanced show experience. Participating brands include: Fidoo, Adroll, Workingman Digital, No Subject and more.

OFFICIAL PROJECT / SLATE PARTY
Open to all PROJECT and SLATE brands and attendees, the official PROJECT party returns again to Marquee, featuring DJ Vice, Flosstradamus and more. This event will be held Tuesday, August 21st, from 10:00 p.m. onward.

Additional Highlights Include:
Happy Socks Gaming Lounge / Ping Pong, Atari, iPad-powered gaming
Molla Space Pop-Up / Los Angeles design collective offering fashion and home accessories
Nylon + PROJECT Newsletter / Daily overview of the PROJECT show experience
PROJECT Beauty Bar / Sponsored by Youngblood Mineral Cosmetics

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ABOUT PROJECT: Launched in 2003, PROJECT is the world’s preeminent advanced contemporary fashion event. Held bi-annually in New York and Las Vegas, PROJECT features the most innovative and creative brands and attracts the most significant retailers in the global marketplace by connecting them in a vibrant and community-focused environment.
For more information, please visit www.projectshow.com

*Press Release Provided By: Zoi Agency

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