This past weekend the 2012 NAMM (National Association of Music Merchants) Show in Anaheim, CA was the place to be for music and especially for musicians from across the country. Music and audio equipment manufacturers laid out their displays in their booths and you can hear different instruments playing throughout the convention center. Amongst the thousands that attended the show was a member of the royal family of the Kingdom of Tonga. Polynesians are not only music lovers but a lot of their history is told through music and Honorable Frederica Lupe’uluiva Fatafehi Lapaha Tuita of Tonga attended NAMM to see what this year’s show had to showcase.
It was refreshing to see musical instruments showcased throughout the convention center from top brands. Everything from orchestra instruments such as the cello, violin, viola, and much more to a dedicated guitar section and rock star section of drum sets and cymbals were present. One brand that stood out was Pearl drums. Their display of top-of-the-line drum sets ranged from a classic set to a drum set mounted on a roller coaster track. Other sections of the show included DJ equipment and audio equipment for mixing and mastering music. Pioneer has developed a line of DJ mixing panels that not only implement the old school way of DJing with records but now with new technology, lets you plug in a USB flash drive and mix music right in with the Serrato computer DJ program that is currently out today.
The young Hon. Frederica observed the atmosphere and loved the diversity of the musicians who attended the show. She is not only a music lover but she also enjoys the accessories that make music fun. Visiting the Monster booth was a treat as they demonstrated the sturdy, sleek new headphones called “Inspiration” which had a feature where you can change the top lining to different colors depending on how you want to rock them. Headphones have become so popular in the marketplace that this aftermarket music accessory has dominated with different manufacturers coming out with their own style. Skullcandy represented in a big way by introducing to the island princess their latest models and sharing with her how they started. Music accessories are a worldwide commodity today and it doesn’t matter whether you’re snowboarding in Park City, UT or on a beach on the South Pacific island of Tonga, music and its accessories bring people together globally and that’s what NAMM was all about and that’s WhatItDo!
Article by: Elizabeth Lavulo