Nintendo CEO Reginald Fils-Aime and West Coast Customs founder and owner Ryan Friedlinghaus unveiled their joint collaboration in creating a real-life Mario Kart and showcased it for the first time at the LA Auto Show 2011. In 1992, Nintendo released their very first Mario Brothers Kart game and since then have sold over 80 million copies to date. So, Nintendo has been putting consumers behind the wheels for nearly two decades. Fils-Aime states, ”Consumers today are all about customization and wanting to create a vehicle that suits them.” Well, Mario Kart 3 does just that and on Dec. 4, it will be available in stores across the country.
This was the first time Nintendo has ever appeared at any auto show and with the release of the new Mario Kart 7 video game, the LA Auto Show was the perfect platform to promote the new video game and this new venture. West Coast Customs is known for taking an ordinary vehicle that’s running on it’s last legs and re-creating and re-designing a whole new style to the vehicle. In this case, they brought the digital world of Mario’s Kart 7 to life and the WhatItDo was in the building to bring it to you. In the actual video game, you can design your own kart before you begin to race it and host Jordan Havili got to test it out and catch up with representatives of Nintendo and West Coast Customs to see what they had to say.