The Soulpro Experience, a clothing line that is on the rise,has set out to make itself known in the fashion industry. The creative mind behind it all is Salt Lake City native, Tony Vainuku. The WhatItDo crew had the wonderful opportunity to attend the Soulpro Experience launch party held at Club One last week Thursday in Utah.
Vainuku launched his multimedia company back in 2006 called Soul Profile Productions. While shooting his first feature film, Vainuku had the idea to have those that were in the film wear his clothing and it proved to be a success. As his clothing gained popularity during production with professional athletes and actors, Vainuku decided to come out with a clothing line. The unexpected momentum that has organically grown with the Soulpro Experience is nothing short of phenomenal. This hot up-and-coming clothing line will soon flood the urban fashion scene, but first in Utah before expanding nationwide.
To get a little more behind the clothing line, we asked what Soulpro meant and Vainuku states, ”Number one, truth and second, self-reflection.” Soulpro Experience is much more than just a unique design that a person wears; rather, it’s a self-reflection of oneself in the pursuit of his or her dreams and the many sacrifices that a person goes through for the pursuit of happiness. That’s what the Soulpro Experience is all about and that’s definitely WhatItDo!
Please check out our media coverage below with host Leta Fau’olo.
-Article Written By: Elizabeth Lavulo
*article photo courtesy of Tony Vainuku