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Beauty in a Blog » Ane Phillips Mateaki

Fashion 20 Apr 2011   »   by TheWhatItDo

Is beauty truly in the eyes of the beholder? If so, many of us fail to remember that the world is not our only beholder; we, too, must behold our own beauty and we should actually be the first to see it. Self-taught makeup artist, ardent blogger, and experienced model, Ane Phillips Mateaki, tells us WhatItDo in the oh-so-plentiful world of beauty cosmetics. Makeup brands all over the world may be selling beauty products, but Ane is sharing her honest beauty truths, opinions, and coveted secrets. Let’s get our beauty on!

Seattle, WA sure has a beauty in its midst with model, Ane Phillips Mateaki, who is half Tongan and part German and English. She has modeled in ads for companies and brands such as Nordstrom, Macy’s, Tommy Bahama, Hallmark, and Lucky Magazine. Even models have their weaknesses, and for Ane, that weakness definitely lies in beauty products. Makeup has been her lifelong obsession and one can easily sense that in every entry on her blog. Ane reviews every product with an effortless expertise as well as a genuine admiration and respect for the brands she features. She’s true to herself and her love of makeup and each of her followers can attest to that. Aside from the colors and ingredients of products, Ane is easily lured by attractive and creative packaging. It’s all about presentation – in sales and beauty.

Beauty is defined in a plethora of ways, but the most important definition lies in our own perception of ourselves. What good would it do to have that perception marred by false notions that we have to “create” our beauty instead of “embrace” our beauty that already exists? Ane wisely counsels that “we haven’t a choice but to work with what we’ve got. Accentuate the characteristics that you do like and downplay those that you don’t.” Finding, choosing, buying, and applying the right makeup can be overwhelming and tedious, so why do so many women bother with it? Don’t most guys prefer the au naturel look anyway? Truth is, guys don’t know what the hell au naturel is let alone what it really looks like (lol), and women go through the hassle of wearing makeup to not only look good to others but to feel good about themselves.

The key to the right makeup can only come through trial and error and with Ane’s blog, much of the trials are already done by her so you can simply see firsthand opinions on what’s new, amazing, and hot without dipping into your wallet. Ane loves that glowy, sun-kissed look and her makeup style tends to be more neutral/natural though she admits that she often gravitates towards bold and vibrant colors but rarely uses them on herself. She often refers to a quote by Coco Chanel, who said, “The best color in the whole world is the one that looks good on you.” Touché.

If you want to see what the world sees, Ane suggests taking a photo of yourself after you’ve applied your makeup. Great idea! What you see is what the world is seeing. A photo can give you great perspective on whether your makeup enhanced your beauty or covered it up. Ane is a huge fan and advocate of Asian beauty products including brands such as Etude House, Laneige, Dolly Wink, and Shiseido. Other brands worth trying include Guerlain and Josie Maran. Ane also swears by Japanese eyelash curlers – they are the best!

Never let the possibilities of creativity overwhelm or intimidate you. After all, this is for you first! Being our best self means working on the full package – inside and out.

When it comes to makeup, Ane urges us to express ourselves and be creative. “Never let the possibilities of creativity overwhelm or intimidate you. After all, this is for you first! Being our best self means working on the full package – inside and out.” Ain’t that the truth? For those who wish to take their beauty to the bank, take it from a realist like Ane – “You are beautiful, but learn to work, for you cannot eat your beauty.” Can’t argue with that.

Visit Ane’s website, Suka & Spice, for reviews on the newest and best of beauty products as well as other great finds. Ane enjoys interacting with her followers and having a dialogue about products and welcomes comments, feedback, and suggestions.


Article Written By: Juliet Uata

*Photos courtesy of Ane Phillips Mateaki

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