A Pacific Reggae group founded in Long Beach, CA, Local Culture not only wanted to make Reggae music, but share it with diverse audiences, regardless of whether or not they have heard this genre of music before.
Lole Pua, vocalist and keyboardist for the band, recalls their “humble beginnings” which started back in the late ‘90s with his brothers, Leo, Ray and Maia. Managed by their mother Ainiu, they started as a house band for a local Polynesian club in Carson, the name for the group was inspired by the Samoan community in this city. “As the years went by,” Pua recalls, “our music matured and we grew a passion for the sound of music that we were into—Reggae.”
This passion for Reggae music and love of their Polynesian culture stirred up a particular interest to attract new fans. “We wanted to share our music, especially the sound of Polynesia,” Pua explains. “The type of vibe that we have with our people, we wanted to spread that same good vibe with non-Polynesians.” Local Culture stepped out of their normal realm. The group started playing gigs for non-Polynesian crowds and was received warmly. “It was awesome. The people loved it! Normally, we’re so characterized as athletes … but what a lot of these people don’t know is that we can entertain, we can sing, we can make music.” Pua attributes the success of these events to the positive and fun vibe that Polynesians naturally bring. “We’re a happy people and the audience feels that when we perform.”
Although Local Culture is known for their high-energy live performances, the group has not been performing as much due to their main focus on releasing an album. “It’s been long-awaited but we’re set on getting it out by May of this year.” The group’s first single “Be the One” from their album will be released tomorrow and will be available on www.reverbnation.com/localculture.
When asked about Urban Island music, Pua was in full support of how Island music is evolving and believes that it is headed in the right direction. “Urban Island music—it’s the sounds of Polynesia fused with the modern music of today. [Polynesians] can do any type or style of music, but the difference is that we’re bringing that Polynesian flair to it.”
The members of Local Culture continue to challenge themselves and other Polynesian musicians to push their limit and stay true to their roots and culture at the same time. Get the latest updates of their much-anticipated album on Facebook, MySpace, Twitter, and their official website.
Article Written By: Pesi Kava
**YouTube videos courtesy of ReggaeTex
**Photos of Local Culture courtesy of Local Culture
**Photo of Pesi Kava courtesy of Mapuana Photography