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Come On Over with the One and Only FIJI

Music 28 Feb 2011   »   by TheWhatItDo
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One of the most memorable island sounds of the South Pacific is none other than that of Island Reggae artist Fiji. An island renowned name, Fiji is by far the most circulated, distributed and sought after artist in the Urban Island realm. He first broke out onto the music scene in 1994 with the classic album Evolution which solidified his place in the Island music world. It became the foundation to what we know today as the most captivating and moving sounds of the island favorite, Fiji. The WhatItDo was fortunate to interview Fiji to find out “What He Do” and to get a little more personal with the man behind the music.

Of course… We deserve our own genre. We can conquer mainstream, but it’s not going to take one of us but all of us. If you think about it, WE ARE mainstream. ~Fiji

Born George Veikoso, he took up the name of his island home of Fiji and used it as his artist name to ensure that when people heard him, they would always remember where he was from. Fiji embraces his heritage and uses it as inspiration. His vocals range from bass to falsetto and is easily showcased on all of his albums. You can find one of Fiji’s songs on every Polynesian’s playlist and any live performances by him are constantly sold out. That can’t be said about every Island Reggae artist, but it’s all that needs to be said about Fiji. If everyone at your concert goes ballistic when you’re on stage and can sing every song by heart, that’s RESPECT. When writing or producing, Fiji really doesn’t anticipate what the next hit is going to be. He has a concept, freestyles the content, gets into the studio and the result is a smash! His caliber of talent is phenomenal.

Fiji fans and music lovers have always wondered why he has never crossed over to the mainstream. His talent far exceeds that of many Island artists and has been targeted by major music labels. So why not sign with one of them and go mainstream? Fiji shared with us that if he crossed over, he would be restricted in what he wants to do with his music. For him, it’s more than just being successful or being financially set; His music represents culture and heritage. Island music is what he wants to do, what he loves to do, and what he was born to do. When asked if he felt Urban Island music could be its own genre he responded, “Of course. We deserve our own genre. We can conquer mainstream, but it’s not going to take one of us but all of us. If you think about it, WE ARE mainstream.”

Historically, we are warriors with heart and that is what I want to represent.
~Fiji

Fiji’s longevity in the music game is evident in his true intent to promote culture and heritage and in sharing the island way of life. He wants Pacific Islanders who are trying to establish themselves to know about themselves. “If you’re going to be a Pacific Islander artist,” he said, “represent your culture as much as possible regardless of the style of music. It’s important to put your signature on it.” Songs such as “Sosefina” and “Hey Girl” showcase not only his versatility in native tongues but also his love for the Polynesian people. One of his goals is to release an album that is strictly in the indigenous languages of different islands in the South Pacific. “Historically, we are warriors with heart and that is what I want to represent.”

The humility demonstrated by Fiji was truly impressive. Here is a man who has literally taken the South Pacific by storm yet he considers himself as “just another island boy that loves music and his people.”  With all that he has accomplished, Fiji is still giving time to help others get in the game. “I’m just a baker telling folks where the bread is,” Fiji said. “I truly believe how we can survive as a race and as a people is through transition. We have to be in transition, therefore, we can adjust to the times.” We will definitely continue to see Fiji grow and help build the Urban Island sound along the way.

Fiji is smoothly transitioning and undoubtedly adjusting to the demands of the music industry, so it is no wonder why he’s been so popular for over a decade and counting. You can get a hold of Fiji’s latest album Indigenous Life as well as earlier albums on iTunes, online music stores, and at local island stores.

Check out just a few Youtube highlights from Fiji’s 8 albums:

Sweet Darling ~ Born and Raised

Sereima ~ Transition

Come On Over ~ Xperience

Lia ~ Evolution

Impossible ~ Independence Day

Indigenous life ~ Indigenous life

Smoking Session ~ Gratitude

Warrior of Love ~ Best of Fiji

Article Written By: RAEN

YouTube video “Sweet Darling” by maoriShooRTiie
YouTube video “Sereima” by stuckIN801
YouTube video “Come on Over” by crazy808baller
YouTube video “Lia” by stuckIN801
YouTube video “Impossible” by fakevideoman
YouTube video “Indigenous Life” by nesianboy
YouTube video “Smokin’ Session” by matt4cc
YouTube video “Warrior of Love” by SkILLZ
YouTube video “Morning Ride” by crazy808baller

Contest Details:

Step 1) You are to list all the Albums of Fiji and name one song of each album that you enjoy the most and explain why

Step 2) Have 20 of your friends to “like” your post

Step 3) First one to do this, wins VIP Tickets to the Reggae Bash on Feb 11, 2012

  • Pown4pown

    fiji is one of the only cats i know in the game from the time of jawaiian music who is still active… now thats the what it do for reals…

  • Olupefine

    From his very latest to one of his very first..<3 all of Fiji's music.! 😀

  • Treicee

    Cant wait till you come to brisvegas FIJI….TOATU!

  • Lynn :)

    LOVE HIM! Lost Coast he ripped it up! Mad love

  • HIFAAAAA

    I LOVE UR SONGS FOR THE 1ST CD TILL THE LAST AND STILL WAITING TO HEAR MORE OF YOUR LOVELY SONG!!!!!

  • Pingback: The People’s Car – Volkswagen Passat 2012 | The What It Do » Urban Island Review()

  • Pingback: Bringing Music to Life – The Hot Rain Band | The What It Do » Urban Island Review()

  • Sai Toiaivao-Schaumkel

    GRATITUDE… SMOKING SESSION
    great song to smoke to

    EVOLUTION… LIA
    i love this song cuz the melody and lyrics are very deep.

    TRANSITION… SEREIMA
    heard GEORGE sing this at a mix in Vegas w/ the family… LOVED IT

    BORN&RAISED… SWEET DARLING
    who doesnt love this song… many memories…

    INDIGENOUS LIFE… INDIGENOUS LIFE
    i love this song specially cuz i love BONAFIDE

    BEST OF FIJI… WARRIOR OF LOVE
    always a good song to cruise too… easy to sing along too also

    XPERIENCE… COME ON OVER
    i love this song cuz i caught my hubby on camera hella singing this and it was soooo cute..

    INDEPENDANCE DAY… IMPOSSIBLE (MY ALL TIME FAVORITE)
    theres always a relationship that can relate to this song…

  • M_PULOKA

    EVOLUTION–LIA– The first time I heard it I fell in love, made me want to change me name. lol

    GRATITUDE–ARIETA– love the way he expresses his love 

    BORN AND RAISED–STONE COLD– just bring back memories hanging out with the cousin acting like fools while listening to Fiji

    TRANSITION–WARRIOR OF LOVE– This reminds me of our old church dances and how we used to dance our lil hearts out with the older ladies.. lol

    BEST OF FIJI–SMOKIN SESSION– Song came out and we thought we were the coolest kids on the block listening to a song like this.. lol

    INDEPENDANCE DAY–IMPOSSIBLE–seem to fit little pieces of my life at that time

    XPERIENCE– MORNING RIDE– inside joke between cousins and we can laugh for days

    INDIGENOUS LIFE– Hey Girl— I’m Tongan and he singing this song to ME… lmao

  • best of fiji-sweet darlin’:love the lyrics.its so true.
    experience-mornin’ ride:fiji dedicated this song to my brother and his girlfriend at his sweet 16.
    evolution-lia:my favorite slow jam by him.he translated the lyrics and i loved it.
    gratitude-mama’s song:there’s nothing better then a mothers song
    born and raised-stone cold:i was stone cold in love with someone before.hahahahaha
    transition-why you:so much memories with this song.especially with my sisters.
    independence day-the vow(wedding song):my uncle sang it to my cousin on her wedding day.heka nice!
    indigenous life-hey girl:I love the words to this song and because i did a dance to it (:

  • Anonymous

    GRATITUDE… SMOKING SESSION
    great song to smoke to

    EVOLUTION… LIA
    i love this song cuz the melody and lyrics are very deep.

    TRANSITION… SEREIMA
    heard GEORGE sing this at a mix in Vegas w/ the family… LOVED IT

    BORN&RAISED… SWEET DARLING
    who doesnt love this song… many memories…

    INDIGENOUS LIFE… INDIGENOUS LIFE
    i love this song specially cuz i love BONAFIDE

    BEST OF FIJI… WARRIOR OF LOVE
    always a good song to cruise too… easy to sing along too also

    XPERIENCE… COME ON OVER
    i love this song cuz this is one of he’s song he sing in tonga in one of he’s concert and that was the first song he sing that everibodi sing along wif him.

    INDEPENDANCE DAY… IMPOSSIBLE (MY ALL TIME FAVORITE)
    theres always a relationship that can relate to this song…

  • Anonymous

    whohoooooo celestial jean na’a is the bomb dot com….i loved this one….ii like her post alreadii…whohoo

  • Ovava Tonga

    8. FIJI – XPERIENCE (2011) – INSPIRATION – in life you would hope to be this for at least one person….INSPIRATION!!!

    7. INDIGENOUS LIFE (2008) – WHAT YOU SEE – just like the song…what you see is what you get

    6. INDEPENDENCE DAY (2007) – ONE AND ONLY – thats what you want to be…that persons ONE AND ONLY

    5. BEST OF FIJI (2003)- SOSEFINA – polynesian music at its best again

    4. TRANSITION (2002) – WARRIOR OF LOVE – good kick back soothing music

    3. EVOLUTION (2002) – LIA – polynesian music at its best ROOTS!! 

    2. BORN AND RAISED (2002) – LAIE BOY – Mission Irie days in Laie

    1. GRATITUDE (2000) – SMOKING SESSION – thats the best thing to do when the sun goes down….SMOKING SESSION

  • i have people liking but the number of likes is not changing… has the contest stopped?

  • Sione Kongaika

    Good Luck Mele! I don’t care, I just need a souvenior. Ha

  • lelu pouha

    GOOOOOOO TEAM SAI TOIAIVAO-SCHAUMKEL!!!!! (: Love ya girl! Hope ya win! 

About the author

  • Olupefine

    From his very latest to one of his very first..<3 all of Fiji's music.! 😀

  • Treicee

    Cant wait till you come to brisvegas FIJI….TOATU!

  • Lynn :)

    LOVE HIM! Lost Coast he ripped it up! Mad love

  • HIFAAAAA

    I LOVE UR SONGS FOR THE 1ST CD TILL THE LAST AND STILL WAITING TO HEAR MORE OF YOUR LOVELY SONG!!!!!

  • Pingback: The People’s Car – Volkswagen Passat 2012 | The What It Do » Urban Island Review()

  • Pingback: Bringing Music to Life – The Hot Rain Band | The What It Do » Urban Island Review()

  • Sai Toiaivao-Schaumkel

    GRATITUDE… SMOKING SESSION
    great song to smoke to

    EVOLUTION… LIA
    i love this song cuz the melody and lyrics are very deep.

    TRANSITION… SEREIMA
    heard GEORGE sing this at a mix in Vegas w/ the family… LOVED IT

    BORN&RAISED… SWEET DARLING
    who doesnt love this song… many memories…

    INDIGENOUS LIFE… INDIGENOUS LIFE
    i love this song specially cuz i love BONAFIDE

    BEST OF FIJI… WARRIOR OF LOVE
    always a good song to cruise too… easy to sing along too also

    XPERIENCE… COME ON OVER
    i love this song cuz i caught my hubby on camera hella singing this and it was soooo cute..

    INDEPENDANCE DAY… IMPOSSIBLE (MY ALL TIME FAVORITE)
    theres always a relationship that can relate to this song…

  • M_PULOKA

    EVOLUTION–LIA– The first time I heard it I fell in love, made me want to change me name. lol

    GRATITUDE–ARIETA– love the way he expresses his love 

    BORN AND RAISED–STONE COLD– just bring back memories hanging out with the cousin acting like fools while listening to Fiji

    TRANSITION–WARRIOR OF LOVE– This reminds me of our old church dances and how we used to dance our lil hearts out with the older ladies.. lol

    BEST OF FIJI–SMOKIN SESSION– Song came out and we thought we were the coolest kids on the block listening to a song like this.. lol

    INDEPENDANCE DAY–IMPOSSIBLE–seem to fit little pieces of my life at that time

    XPERIENCE– MORNING RIDE– inside joke between cousins and we can laugh for days

    INDIGENOUS LIFE– Hey Girl— I’m Tongan and he singing this song to ME… lmao

  • best of fiji-sweet darlin’:love the lyrics.its so true.
    experience-mornin’ ride:fiji dedicated this song to my brother and his girlfriend at his sweet 16.
    evolution-lia:my favorite slow jam by him.he translated the lyrics and i loved it.
    gratitude-mama’s song:there’s nothing better then a mothers song
    born and raised-stone cold:i was stone cold in love with someone before.hahahahaha
    transition-why you:so much memories with this song.especially with my sisters.
    independence day-the vow(wedding song):my uncle sang it to my cousin on her wedding day.heka nice!
    indigenous life-hey girl:I love the words to this song and because i did a dance to it (:

  • Anonymous

    GRATITUDE… SMOKING SESSION
    great song to smoke to

    EVOLUTION… LIA
    i love this song cuz the melody and lyrics are very deep.

    TRANSITION… SEREIMA
    heard GEORGE sing this at a mix in Vegas w/ the family… LOVED IT

    BORN&RAISED… SWEET DARLING
    who doesnt love this song… many memories…

    INDIGENOUS LIFE… INDIGENOUS LIFE
    i love this song specially cuz i love BONAFIDE

    BEST OF FIJI… WARRIOR OF LOVE
    always a good song to cruise too… easy to sing along too also

    XPERIENCE… COME ON OVER
    i love this song cuz this is one of he’s song he sing in tonga in one of he’s concert and that was the first song he sing that everibodi sing along wif him.

    INDEPENDANCE DAY… IMPOSSIBLE (MY ALL TIME FAVORITE)
    theres always a relationship that can relate to this song…

  • Anonymous

    whohoooooo celestial jean na’a is the bomb dot com….i loved this one….ii like her post alreadii…whohoo

  • Ovava Tonga

    8. FIJI – XPERIENCE (2011) – INSPIRATION – in life you would hope to be this for at least one person….INSPIRATION!!!

    7. INDIGENOUS LIFE (2008) – WHAT YOU SEE – just like the song…what you see is what you get

    6. INDEPENDENCE DAY (2007) – ONE AND ONLY – thats what you want to be…that persons ONE AND ONLY

    5. BEST OF FIJI (2003)- SOSEFINA – polynesian music at its best again

    4. TRANSITION (2002) – WARRIOR OF LOVE – good kick back soothing music

    3. EVOLUTION (2002) – LIA – polynesian music at its best ROOTS!! 

    2. BORN AND RAISED (2002) – LAIE BOY – Mission Irie days in Laie

    1. GRATITUDE (2000) – SMOKING SESSION – thats the best thing to do when the sun goes down….SMOKING SESSION

  • i have people liking but the number of likes is not changing… has the contest stopped?

  • Sione Kongaika

    Good Luck Mele! I don’t care, I just need a souvenior. Ha

  • lelu pouha

    GOOOOOOO TEAM SAI TOIAIVAO-SCHAUMKEL!!!!! (: Love ya girl! Hope ya win! 

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